Ice Cream For Breakfast Serves up Scoops of Hope
for Children with Life-Threatening Illnesses

This Daily Tradition Will Raise Awareness and Funds for Give Kids The World

KISSIMMEE, Fla. (July 12, 2013) – Ice cream for breakfast? Absolutely! It is a daily tradition at Give Kids The World Village (GKTW), a 70-acre, nonprofit “storybook” resort in Central Florida where children with life-threatening illnesses and their families are treated to weeklong, cost-free fantasy vacations. On July 21, GKTW will launch its Ice Cream For Breakfast awareness and fundraising campaign in celebration of National Ice Cream Day. The Ice Cream For Breakfast campaign encourages individuals, families and corporations to support GKTW by signing up for a virtual fundraising campaign or hosting an ice cream social.    

“For nearly 25 years, Give Kids The World has served up smiles and memories in our whimsical Ice Cream Palace with all-you-can-eat ice cream all day, every day. Wish children and their families enjoy unlimited cones, sundaes and shakes, with a buffet of topping options whenever they want – even for breakfast!” said Give Kids The World President Pamela Landwirth. “For the fourth year in a row, this campaign brings that joy to others and ensures that we can continue to create the happiness that inspires hope for our precious guests.”

The campaign was inspired by a GKTW wish family who celebrates the anniversary of their trip by eating ice cream for breakfast, just as they did in the Ice Cream Palace at the Village. The Ice Cream For Breakfast campaign begins on National Ice Cream Day, July 21, and will continue through September 2. To learn more about how you can bring scoops of hope to children with life-threatening illnesses and their families, visit www.IceCreamForBreakfast.org.

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About Give Kids The World
Give Kids The World Village (GKTW) is a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 127,000 families from all 50 states and over 74 countries. For more information about GKTW and its mission, visit givekidstheworld.org.

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